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Comparing your sales staff with your website
Since online marketing is growing at such a speed, it makes sense for companies to implement the same strategies in their website that their sales people use in sales. Watching the ways your successful...
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SEO services for restaurants: 6 Ideas you can try right now
Each industry should take a different approach to their SEO. In the case of the food and beverage industry, there are some adventurous strategies laid out here you may not have heard of. Keyword rich...
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Fake Facebook LIKES: Why you should delete them!
If you’ve ever done a LIKE campaign on your Facebook business profile, then LIKE farming has most likely infiltrated its way onto your page. While this used to be a welcome factor for businesses, it is...
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Prove you love your business with YouTube
Blogging isn’t the only way to offer valuable information to your clients and build trust. Millions of internet users turn to video tutorials for their information on a daily basis. That means that if...
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5 Reasons your blog is not working
You may have taken the initiative and started a corporate blog for your company. How’s that working out for you? Is it creating traffic for your website as intended, or are you failing to see results?...
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A stronger emphasis on content – Google scraps search thumbnails
Google has implemented some changes in its algorithm that may make you work a lot harder for your traffic. Your headings and search result content will have to be super catchy if you want them to be...
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Increase your lead generation by 90 percent by simply understanding colour...
Online marketers underestimate the powerful role that colour plays in enticing users. Copywriters, graphic designers, and web developers all need to understand the psychology of colour in order to...
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7 Facts about landing pages that will impress your boss
Want to make a good impression? Your marketing manager will appreciate your initiative if you show what an expert you are in landing page requirements. Here are some absolute MUSTs that he or she has...
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Beware the SEO hypocrites
SEO is a billion dollar industry which allows any company to select any SEO consultancy to handle their online marketing. So with so many SEO companies to choose from—both locally and abroad—how do you...
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What’s the difference between SEO and content marketing
Some will argue that content marketing trumps SEO. Others will disagree and try to convince you that the opposite is true? So what are the differences between these two and which one is actually...
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Fact or fiction: 7 Truths about AdWords
By now, you’ve probably done a bit of research about the importance of AdWords and found out how it can benefit you. In this blog, we’d like to enforce your perception on the importance of AdWords; but...
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Visual website optimization for furniture shops
There are a number of mistakes made by furniture companies who don’t take into account the search criteria for their website. These mistakes will often lead to back-clicks resulting in a loss of...
View ArticleHow a baking shop taught me about web content
Last week we asked the question: What’s the difference between SEO and content marketing. We came to the conclusion that both we closely intertwined and equally important. Today, we’ll be exploring...
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Take that leap and learn about SEO
Are you still sceptical of the hype that SEO is causing in the marketing world? We’re not going to ask you to take a leap of faith and just believe us—well, that is, not until you’ve read some of the...
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Whatever happened to work ethic?
All across the world—and especially in the international marketing industry—there seems to be a pervasive attitude dominating company-to-client service. This attitude is one of complacency,...
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Why marketing firms become SEO consultant and why they fail
Not hiring the right person for the jobThe other day I was Googling for safari game parks in South Africa. I was impressed to find that three game parks were advertising on Google AdWords. I clicked on...
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How to transition from advertising to SEO in 5 steps
Well done on coming to the conclusion that SEO is the best and cheapest way to market your company. Now it’s time to take those initial steps in implementing all of the SEO strategies you’ve learnt...
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SEO for insurance companies
The insurance industry is highly competitive and many marketing means are currently utilized to advertise to the masses. Besides AdWords, insurance companies also need to step up their online presence...
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What if the internet shut down?
Eeeeek! How would a temporary or permanent shutdown of the internet affect your life and career? Here’s a hypothetical look at what would happen if humans were without the internet for an entire month!...
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Interview with an SEO expert
Someone who eats, sleeps and breathes SEO seven days a week is Lazlo le Roux of Digital Direct. I managed to stop him in between his busy day and ask him a few questions about the industry. Here’s what...
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